10 Best FREE SEO Tips & Strategies 2019
SEO is changing fast and what worked really well a few years ago might have an adverse effect today.
I listen to a lot of SEO podcast episodes and read some blogs trying to stay on top of things continually. In this post, I will describe in short what I believe are the best SEO tips and strategies now. I will also link to the blog posts and podcast episodes where you can learn more about how to implement this yourself on your websites.
Broken Link Building
I recently listened to a great Niche Pursuits podcast episode with an interview of a professional SEO and affiliate marketing guy called Sam Williamson.
The podcast episode is full of link building nuggets and I had to stop listening halfway through not to overload my brain with nuggets. I am looking forward to listening to the rest soon.
The host asked Sam what would be his number one SEO tip and what strategy he would use if he only had one choice. He went with broken link building. Basically because of how satisfying it was to fix the internet while building links and building relationships with other website owners.
Building links to your website is arguably the second most important task of an SEO today. Of course after having content that can potentially rank in the search engines. Relevant links can increase your traffic substantially.
You can also read a written guide with a lot of tips for what tools to use to scale this method.
I especially liked how one can easily create templates with Gmail making it super quick and easy to send outreach emails.
The Skyscraper Technique
I have heard about this SEO strategy a lot over the last few years from several podcast episodes. None that describes it in details though. However, the famous SEO guy, Brian Dean, that came up with it has an extensive blog post about how you can implement this for your content.
This is not a strategy to choose for the lazy though as the amount of work required is pretty high.
To follow this strategy you basically need to create one comprehensive piece of content that answers everything that the top #10 (or even top #40) pages in the SERP answers better.
Then you can contact everyone that links to the other inferior pages and ask them to link to your amazing piece of content also/instead.
Brian Dean has now also published another post called Skyscraper Technique 2.0. It is not meant to replace the 1.0 version but supplement it. Please check out the below text section about user intent.
Once you have some content on your website you can and should implement the strategy of internal linking.
Connecting your content with links is useful for the readers as well as for the search engine spiders crawling your site.
Unlike for external links where Google is really strict on not using exact anchor texts for what you want to rank for, with internal links however, you can benefit from using some juicy links with keywords. Try to mix anchor texts and not overoptimize your link building, as you would not do with your content either.
Matching User Intent
One of the absolutely most important things when it comes to SEO and ranking over time, and even increasing rankings over time, is being the best result based on user intent.
The keywords people use to search for something may mean different things, and showing exactly what they want to find is something Google is optimizing for all the time.
Check out another great post by Brian Dean called The Skyscraper Technique 2.0 which details this important SEO technique.
To get you started he says that the best way to figure out what really is user intent for different searches is simply to make the searches yourself and see what already ranks and assume those top results are doing a good job matching user intent.
6 Misc Quick Tips
- Make sure you have SSL for your website. It should be accessible with https:// without warnings in Google Chrome. You can check your SSL status with a free tool like this one by SSL Shopper.
- Make sure your website loads as fast as possible. You can test your loading speed with Google Lighthouse or GTMetrix.
- Have ALT tags for your images. Let the search engines know what your images show.
- Minimize your image sizes for faster loading speeds. Use a free tool like this one called TinyPNG. There’s also a WordPress plugin version of this tool for automatically minimizing images that you upload.
- Make sure your web pages are not too long to make sense and show all the most important words in the SERP (Search Engine Result Page). You can search in Google for “site:yourdomain.com” to show all results from your website and check how your titles and meta descriptions show in the SERP easily.
- Keep your content up to date. Updating your content when a lot of time has passed is important and can increase your search traffic. Not only because of that it might not any more be 100% accurate, but you might also get new ideas for how to improve your content after a while.
There’s also a lot more information for each of these tips and strategies besides the resources I’ve linked to in this post. So please do additional research if you have the time to learn even more.