It’s pretty much exactly one year since I started working on my WHCompare.com website. It is a site with details about web hosting plans for easy comparison of plan vs plan by different web hosting companies based on set filters – So far I’ve been failing!
However, now I am at least satisfied with the web design and the site has enough content to be a bit useuful I belive, so I won’t give up on it yet. At the moment it only gets about 1 organic search visitor a day though. If any of the following tactics to get links will succeed it should get a boost in traffic over time!
Infographic as linkbait
One of the stategies I had for getting links and a little boost for the website initially and over time also was to create an infographic that I thought I could use to get backlinks to with cold e-mail outreach.
I am not sure exactly where I went wrong. I thought the infographic was pretty useful and good looking. I only got one backlink for it so far and now it’s been a year and it would need to be updated. At least I got one link so it was not a total failure!
Free icon graphics as linkbait
Another way I was hoping to get backlinks and some referral traffic was to release free web hosting icons. I got help from an amazing designer that created 29 smooth style web hosting icons. I have been sharing these on various free resources sites that gives backlinks. Including on IconFinder, IconStore, and on All Free Download.
I was hoping to get a backlink from each of these sites, and also some from other sites that wanted to share the link to the original resources used when using the icons or wanting to share them with their own visitors.
The icon pack is pretty much buried on All Free Download and at least SEMRush has not found it and listed it yet, neither are links from the 2 other sites. I got a link from another logo website though: Icon-Icons.com. That looks like an IconFinder clone.
The biggest reason that the icon set is hard to find on All Free Downloads is my own and that I did not enter enough descriptive tags for the icon set. And I can’t find a way to edit the upload now unfortunately.
The guys over at IconFinder has told me though that they will implement backlinks from the pages with the icons sometime, but that they’re a little busy right now so it could take some time. I just hope those will be dofollow and also that they will count for something and not be regarded as spammy once all or most of their ~3 million icons get external links.
Logo templates as linkbait
The same designer that made me the icons has agreed to make 5 web hosting logo templates that should be ready soon. I will use the same strategy when sharing those as with the icons.
Will double down
I have not given up though and I guess it could take some time for people to start finding, using and linking to these resources. I have decided that I will double down and hire 2 more freelance designers to create 2 or 3 more icon packs that I hope will get more traction.
I will create another post regarding this as I learn and experince more regarding building links for this website.